Klipfolio is a cloud-based data visualization tool. It’s a simple and easy way for marketers to track their data through a variety of different sources in one, centralized environment. It has pre-built dashboards that make it simple for users to create new projects. Marketing attribution is a complex and often misunderstood aspect of marketing. There are many reporting systems available, but marketers need to be able to see which channels are truly working for them. The true usefulness of reporting lies in the ability to attribute a sale or lead back to a specific marketing campaign. So what are the Klipfolio ecommerce metrics really telling you?
Klipfolio is used day-to-day by brands for monitoring their results, tracking their spends, and spotting possible channel calamities. Although it’s a huge leap from the previous days when marketers had to rely on manual reporting and input from their team. Klipfolio is a day-to-day marketing tool for many marketers. They use it to monitor results, track their spends, and spot channel calamities; all of which was difficult before. Those days are over! This situation is a no-brainer. Dashboards are great, but they don’t provide insights to make real actionable decisions. The Odyssey enhancement is what Klipfolio dashboards need to make them work effectively for marketers. In this scenario, it is a certainty that the dashboard would have been updated at some point. Marketing dashboards still don’t provide marketers with insights for making real actions. A Klipfolio dashboard can fix this and give a marketer the information they need to make your dashboard work for them.
Odyssey is a marketing tool that can be added to your GDS. By using its attribution metrics, you can improve the reports you already have for your marketing efforts. The Incrementality index, for example, is a percentage value showing the incremental value of each campaign or ad to your overall conversions. This situation is a no-brainer. Dashboards are great, but they don’t provide insights to make real actionable decisions. The Odyssey enhancement is what Klipfolio dashboards need to make them work effectively for marketers.